We show our work

The Journal

Sourcing decisions, label breakdowns, and the arguments behind them. If we turned something down, this is where we say why.

Raw milk in California: what the law actually says

Legal at retail, sealed from a permitted dairy, held below 45°F — and federally prohibited from crossing state lines. The rules, plainly, with no opinion attached.

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Raw milk in California: what the law actually says

Grass-fed vs grass-finished: the word that changes everything

Almost every cow in America is grass-fed. Very few are grass-finished. The difference is the last hundred days, and it's the only question worth asking.

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Grass-fed vs grass-finished: the word that changes everything

Who actually owns your health food brand

Follow the cap table on a dozen shelf staples and you land at Nestlé, Kraft Heinz, and three asset managers. We screen for it. Here's exactly how.

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Who actually owns your health food brand

Canola, soybean, and the rest we will never stock

Hexane wash, caustic refining, bleaching, then steam deodorizing at 450°F. Six steps before the oil is edible — and nothing on the other side of the ledger worth putting up...

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Canola, soybean, and the rest we will never stock