Know your food, know your farmer, know your store.Explore our California beef shares

—We show our work

The Journal

Sourcing decisions, label breakdowns, and the arguments behind them. If we turned something down, this is where we say why.

Raw milk in California: what the law actually says

Legal at retail, sealed from a permitted dairy, held below 45°F — and federally prohibited from crossing state lines. The rules, plainly, with no opinion attached.

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Raw milk in California: what the law actually says

Grass-fed vs grass-finished: the word that changes everything

Almost every cow in America is grass-fed. Very few are grass-finished. The difference is the last hundred days, and it's the only question worth asking.

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Grass-fed vs grass-finished: the word that changes everything

Who actually owns your health food brand

Follow the cap table on a dozen shelf staples and you land at Nestlé, Kraft Heinz, and three asset managers. We screen for it. Here's exactly how.

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Who actually owns your health food brand

Canola, soybean, and the rest we will never stock

Hexane wash, caustic refining, bleaching, then steam deodorizing at 450°F. Six steps before the oil is edible — and nothing on the other side of the ledger worth putting up...

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Canola, soybean, and the rest we will never stock