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About this product

A daily shampoo for thinning, fine or shedding hair.

Hair that is thinning needs two things from a shampoo: a clean, stimulated scalp and less breakage along the strand. Re:GRO does both. A blend of scalp-stimulating botanicals wakes up the follicles and reduces flakes, and biotin, the B vitamin hair is built with, strengthens roots and strands so fewer break off in the brush. It is a proper daily shampoo, not a treatment you have to schedule.

In the brand's 90-day study of the full Re:GRO regimen with the Scalp Serum, panelists saw measurably fuller, thicker hair within 48 hours, 97% reported less breakage and shedding, and 94% reported fuller, more voluminous hair. Results vary by person.

99% naturally derived. Free of sulfates, silicones, parabens, phthalates, artificial fragrance and synthetic dyes. Vegan and cruelty-free.

Who this is for

  • Hair that looks thinner at the part or the temples than it used to
  • Postpartum shedding
  • Fine hair that falls flat and breaks easily
  • Anyone who wants to support hair growth without harsh drugstore actives

How to use

  • Massage into the scalp, lather through hair, rinse
  • Follow with Re:GRO Conditioner and Scalp Serum for the full routine
  • 16.5 oz

California Naturals is a California brand founded by Shelby Wild that makes clean, vegan, cruelty-free hair and body care at everyday prices.