California Naturals — Super Moisture Shampoo

A hydrating shampoo for dry, brittle hair, without sulfates or synthetic fragrance.

Dry hair usually got that way from being stripped: harsh sulfate cleansers, heat, hard water, color. This shampoo cleans without stripping. Marula oil, a light African nut oil rich in fatty acids, softens the strand. Vitamin B5 (panthenol) draws in moisture and helps with elasticity, and aloe soothes the scalp. It detangles as you rinse and leaves less frizz once dry. The scent is Summer Fig, from natural fragrance rather than synthetic perfume.

99% naturally derived. Free of sulfates, silicones, parabens, phthalates, artificial fragrance and synthetic dyes. Vegan and cruelty-free.

Who this is for

• Hair that feels like straw after color, bleach or heat styling
• Frizz and tangles that get worse with every wash
• You are moving away from sulfate shampoos and want a real lather anyway
• Modesto hard water leaving hair dull and rough

How to use

• Massage into the scalp, lather through the lengths, rinse
• Follow with Super Moisture Conditioner
• 16.5 oz

California Naturals is a California brand founded by Shelby Wild that makes clean, vegan, cruelty-free hair and body care at everyday prices.