Zuma Nutrition — Organic & Wild-Crafted Shampoo · 12 oz

A gentle, sulfate-free shampoo that cleanses with wild-crafted soap nuts and naturally fermented probiotics, for clean, soft hair without harsh detergents.

Zuma's Organic & Wild-Crafted Shampoo is the company's top-selling personal care product, and it is built very differently from a typical drugstore bottle. Instead of sulfates and synthetic foaming agents, it gets its cleansing power from wild-crafted soap nuts, the fruit of the soapberry tree, whose natural saponins lift away dirt and excess oil. Those saponins are released into organic artesian spring water and paired with naturally fermented probiotics, plant-based enzymes and vitamin C-rich fruits. Every ingredient is organic or wild-crafted.

The result is a hypoallergenic, acne-safe, non-pore-clogging shampoo designed to cleanse without stripping the scalp's natural oils and to support a healthy scalp microbiome. It contains no alcohols, dyes, fragrances, parabens, synthetic preservatives, stearates, sulfates, gluten or coconut, and it is vegan, cruelty-free and biodegradable.

Key ingredients

• Wild-crafted soap nuts: the fruit of the soapberry tree, a traditional plant cleanser whose natural saponins create a gentle lather.
• Organic artesian spring water: the pure base used to draw the saponins out of the soap nuts.
• Naturally fermented probiotics (Lactobacillus casei): included with plant-based enzymes to help maintain a balanced scalp microbiome.
• Dillenia indica (elephant apple): a tropical fruit that helps give the shampoo its smooth, even lather.
• Thai lime and pineapple juice: fruits rich in vitamin C and antioxidants that help nourish hair and scalp.
• Organic Berberis aristata root extract: an Ayurvedic root traditionally used for scalp health and valued for its soothing properties.

Benefits

• Cleanses hair and scalp gently, with no sulfates or synthetic detergents
• Helps control oiliness without stripping the scalp's natural oils
• Supports a balanced scalp microbiome with naturally fermented probiotics
• Hypoallergenic, acne-safe and non-pore-clogging, suited to sensitive scalps
• Antioxidant-rich fruit extracts help leave hair soft, shiny and vibrant
• Vegan, cruelty-free and biodegradable

Who this is for

• Anyone with a sensitive or easily irritated scalp
• People prone to breakouts along the hairline, neck or back who want a non-pore-clogging shampoo
• Those avoiding sulfates, parabens, synthetic fragrance or coconut-derived ingredients
• Households looking for one clean, family-safe shampoo
• Shoppers who want biodegradable, low-impact personal care

How to use

Apply a small amount to wet hair, massage into the scalp and hair to build a lather, then rinse thoroughly. For best results, follow with Zuma's Organic & Wild-Crafted Conditioner. If you have color-treated or very light hair, test on a small area first.

Ingredients: Organic artesian spring water, wild-crafted soap nut, Dillenia indica (elephant apple), Thai lime, pineapple juice, organic Berberis aristata root extract, naturally fermented probiotics (Lactobacillus casei), plant-based enzymes. Key ingredients as listed by Zuma; see the bottle label for the complete list. 12 oz.

Made by Zuma Nutrition in their own facility in Torrance, California. Zuma builds every formula around whole-plant, organic and wild-crafted ingredients and lab-tests its products for purity.